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Top 5 Takeaways from DMAW Digital Day

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1. Mobile email use is growing quickly, so now is the time to focus on mobile-friendly email design. Skinnier, single-column designs with touch-friendly calls to action, large fonts, and streamlined messages all add up to a better mobile experience for your supporters. And like other direct marketing channels, it’s important to test different components (e.g., subject line, snippet text, call to action) to improve performance. 

2. Consider cross-channel analytics to get a better sense of how direct mail acquisition lists are working for your organization. Is match-back analysis showing that donors are receiving your mail, but giving online? And does that factor into the direct mail list performance?

 

3. A key point from a session that covered testing, mobile design, and sustainer lightboxes: When rolling out mobile strategy, make sure to test mobile-responsive donation forms and landing pages between web-driven and email-driven traffic – results might be different!

Netroots Nation Wrap-up

As its website explains …Netroots (Internet + grassroots) refers to populist campaigns and movements sparked, promoted and conducted over the Internet….Think of the Netroots as a big political family. We may not agree on everything, but common threads connect us…

 

This year’s Netroots Nation conference featured progressives from all over the country, energized by the presidential election year, and ready to fire up the grassroots to organize and communicate online in new and exciting ways.

NTEN Conference Wrap-up

Avalon’s Allison Porter, Amy Padre, Bill Tucker, and I attended this year’s annual Nonprofit Technology Conference – always an interesting gathering of charities and techies – here are some of our takeaways:

 

  • The session Five Biggest Trends in Online Fundraising was based on Blackbaud’s benchmark study showing that while online revenues are growing, they’re still a very small piece of the pie. Which is why we continue to promote multi-channel marketing all the way! The Blackbaud slide deck is available here.