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Avalon Clients Wins Gold & Bronze at the MAXI’s!

Avalon Clients Wins Gold & Bronze at the MAXI’s!

Avalon is pleased to announce that fundraising efforts on behalf of two clients, Friends of the Smithsonian (FoS) and the National Museum of African American History and Culture (NMAAHC), were honored with Bronze and Gold-level MAXI Awards, respectively, from the Direct Marketing Association of Washington (DMAW) at Bridge. 

Avalon Wins Two MAXI Awards! And Meet Us at the Bridge!

maxi-2017 logo

Image:dmaw.org

Avalon is thrilled to announce that fundraising efforts on behalf of two clients, Friends of the Smithsonian (FoS) and the National Museum of African American History and Culture (NMAAHC), have won MAXI Awards from the Direct Marketing Association of Washington (DMAW).

The NMAAHC will be honored for its Three-envelope Appeal to Charter Members, which featured an innovative pay-in-installments strategy and compelling creative, resulting in blockbuster response and revenue. Friends of the Smithsonian will be honored for its hugely successful spring 2016 Telemarketing Appeal, in which Avalon used sophisticated donor modeling to pinpoint donors most likely to respond to telemarketing—producing 2.5 times the net revenue of the previous telemarketing effort.

Bridge 2017 Logo Banner

Image: Bridge Conference Facebook Page

We hope you’ll join Avalon at the DMAW’s annual Bridge Conference August 2-4 at the Gaylord National Hotel & Convention Center in National Harbor, Maryland. The MAXI Awards Ceremony will take place on opening night. Check with Avalon in August via Twitter to learn what level of award these two campaigns won.

Echoing the Bridge Conference’s theme this year—You’ve got to think BIG, think BOLD, and take ACTION!—Avalon will present the following sessions with our client colleagues.

We hope to see you there!

Dispelling Myths: “Matching Gifts Do Not Boost Performance”

Matching Gifts slide - Dispelling Myths Conference Presentation - NY NPC Aug 2016

 

When it comes to classic fundraising strategy, there’s a huge difference between “tired” and “tried-and-true.” Matching gift campaigns are definitely in the latter camp—yet they often come under fire as an old-fashioned strategy.

This is a myth. And, as with most direct marketing myths, it can largely be dispelled through analytics. Because while all organizations are different and have varying results, matching gift campaigns can be tremendously effective at boosting performance.

It’s true that matching gifts require advance planning, and can be challenging to secure. But they are well worth the effort. Nonprofits that see the benefit of matching gifts are using them around year end and throughout the year for special campaigns, because they can generate far more revenue than not having a matching gift.

We recommend testing matching gift/no matching gift and analyzing your gross and net per thousand. Testing for many Avalon clients has demonstrated the value of a matching gift time and time again. In fact, for one organization, we tested the match/no match head to head twice, resulting in 76% and 94% higher revenue/per thousand than the non-match versions.