Avalon Cross-Client Benchmarking Report
FYI BLOG By TJ Hillinger As we head into the busy final quarter of the year, we find Avalon Analytics’ Cross-Client Benchmarking Report to be very helpful in identifying trends and developing strategies for moving forward. The latest benchmarking report covers two...Avalon eFundraising Benchmarks
We know Avalon’s eFundraising programs are effective, but how do they stack up against industry benchmarks from M+R and Convio? We compared calendar year 2011 stats to the 2011 data from both benchmark studies. Not all of the sectors were an easy apples-to-apples comparison, but we can draw the following conclusions:
- Overall, Avalon’s online fundraising is on a par with, or better than, industry averages.
- Our open rates are particularly solid in the Arts and Animal Welfare sectors.
- Avalon Advocacy metrics are ahead of M+R’s, but not Convio’s this time.
- Response rates for Avalon clients are especially strong when compared to industry standards – these higher rates are mostly driven by our strong eRenewal series.
- Average gifts are robust overall, especially in the Arts segment.