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Are premiums right for your organization? Avalon President Allison Porter gets to the crux of this debate in her article in the June issue of DMAW Advents.

She reports on her conversations with three industry professionals, as well as her own experience, in finding ways to include mission-specific premiums in a marketing program.

From testing to analytics to donor value to premium selection, this article covers the benefits and pitfalls of premium use in the real world.

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