FYI Blog

Pay Attention to That Canary in the Coal Mine

A few weeks ago, in his first day as the new Federal Reserve Chairman, Jerome Powell watched the stock market drop nearly 1,200 points. That day was memorable for me, as well—but for other reasons. That market plunge took me back to 2007 when the housing market imploded and the Great Recession began. Back then, […]

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March 12, 2018

One Change Can Be Groundbreaking

Would you believe me if I told you that changing just one thing in your fundraising program could produce dramatic results? It’s true! One small change can generate more ideas to test, courage to think outside the box, and unexpected savings or even revenue. Here are some recent change-just-one-thing strategies that have made a big […]

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February 27, 2018

What does Netflix have to do with online fundraising?

The Blackbaud Luminate Online Benchmark Report for 2017 is out, with its always-fascinating take on the ups and downs and breakthroughs in online fundraising. This study looks at the metrics of more than 700 non-profits (all Blackbaud Luminate Online customers) to provide overall benchmarks, with those 700 organizations categorized into appropriate sectors, or verticals. There […]

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February 23, 2018

Clients in the News – February

Avalon’s clients have some great ideas for shaking off those winter blues in February: The National Museum of African American History and Culture (NMAAHC) celebrates Black History Month with a host of exciting events. Here are just a few: NBA Hall-of-Famer Kareem Abdul-Jabbar will discuss his book for young readers, Becoming Kareem: On and Off the […]

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February 23, 2018

Mythbusters!

Well-meaning board members, senior leadership, existing and new staff are all guilty of pushing some common myths about fundraising programs. It’s enough to cause your blood pressure to edge up from frustration!— Join us for Mythbusters—an informative session at the DMA Nonprofit Conference—as we counter arguments and dispel myths. As direct marketers, we need to […]

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February 20, 2018

Case Study: Pivoting Post-Election

The League of Women Voters of the U.S. (LWV) needed to provide donors with a post-election update as quickly as possible after Election Day 2016—regardless of the election’s outcome. OBJECTIVE: The League of Women Voters (LWV) Education Fund’s objective was to be in the mail within days after Election Day, to brief supporters on the […]

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February 6, 2018

Fasten Your Seatbelts…

Let’s face it: we’re in for another roller coaster year. We know that. What we don’t know is what the high and low points will be; what will trigger or suppress giving; what the political landscape will look like in a year—or tomorrow. As an industry, we need to collaborate more than ever, sharing strategies […]

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January 31, 2018

Strong Year-End = Strong Year Ahead

We’ve been looking at the results from our clients’ year-end digital campaigns, and if your results are anything like ours, it’s a happy New Year indeed. Some takeaways from our analysis: Avalon clients saw strong year-end fundraising results across the board. Some of this success can be attributed to the increased number of emails sent. […]

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January 30, 2018

donorCentrics™ Index Shows Continued Atypical Growth for Third Quarter

donorCentrics is out with its always-fascinating index of direct marketing giving for the first three quarters of 2017. The headline tells the story: Post-Election and Disaster Giving Drive Strong Growth in First Three Quarters of 2017. It covers gifts from direct mail, web, telemarketing, and other direct marketing channels to 70 organizations comprising more than […]

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January 30, 2018

Ask the Experts: Predictive Modeling Roundtable

Modeling and its efficacy have been under careful review recently, including by Avalon! To see what our nonprofit friends are seeing, I reached out to three industry experts to learn how they utilize predictive modeling to enhance their direct marketing programs. Here’s the roster of folks who provided input: Jeff Huberty, Senior Vice President, Target […]

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January 25, 2018