ABOUT AVALON CONSULTING
Anne Senft, CFRE
Anne Senft joined the Avalon team in 2015, and provides her clients with 24 years of direct response industry experience. Prior to Avalon, she spent 12 years with the National Wildlife Federation (NWF) in several capacities.
In her most recent position as NWF’s vice president of Philanthropy, Anne oversaw the strategic merger of the Membership and Development teams. She led and mentored the merged department of 45 professionals tasked with growing a diverse $60M+ portfolio that included direct response marketing, online fundraising, print advertising, merchandise, foundation grants, special events, planned giving and mid/major donor giving. And she served as an active member of NWF’s Executive Team.
Anne is a dynamic fundraising executive, recognized for consistently exceeding revenue goals, building and leading high-performance teams, and executing well-integrated fundraising and communication strategies. She thrives on opportunities to collaborate across an organization to drive mission-critical objectives through creative and critical thinking, resourcefulness, and employee empowerment—a perfect fit with Avalon’s collaborative consulting style.
Anne’s extensive knowledge of direct response fundraising was honed at the National Wildlife Federation, where her impressive accomplishments spanned the full breadth of multi-channel marketing: Anne spearheaded an award-winning, multi-million dollar campaign in response to the BP Oil Spill; she published the print and online editions of National Wildlife® magazine, NWF’s award-winning member publication with a circulation of 600,000; she led a cross-departmental Innovation Engineering project to improve the online donor experience; she developed a communication strategy for mid-level donors that doubled the program’s revenue within the first year; she launched NWF’s animal adoption program that expanded to 75 species over time; she created an acquisition and communication strategy for the organization’s email marketing program; and Anne revamped the organization’s telemarketing program.
Anne lives in Sterling, VA with her husband and two cats. When not at work, she enjoys hiking, baking and traveling.